The Uproar heard around the world


1046400_man-oranje-cartoon-praten-megafoon-businessDr. Walter J. Palmer, the Minnesota dentist who admitted to killing Cecil the lion during a hunting trip to Zimbabwe, has become a hot topic of conversation on social media.  Now it is the hunter who has become the hunted and all of it through the Internet. It is a angry uproar heard around the world.

“Vox Populi”: A Latin phrase meaning voice of the people. Well, voices are being heard as people are taking to social media to weigh in on the moral ethics of Cecil’s death or the blood sport of game hunting in general. A Facebook page organizing a boycott of Palmer’s dental practice in Minneapolis was quickly setup  with over 10,000 signatures in support. And the sentiment has been wide-spread because Palmer has since closed his dental practice.  And on the White House’s “We the People” platform over 12K e-signatures have been amassed demanding the Obama administration extradite Palmer to Zimbabwe to face his crimes and justice. It seems pictures of dead majestic animals do not play well on Instagram!! As on poster put it “Palmer has become the MOST hated man on the Internet.

And while finishing this post, I am listening to Jimmy Kimmel emotionally discuss the killing of Cecile along with pictures of the dentist holding other dead animals he has previously hunted. Kimmel has used his fame to promote and ask viewers to support the Cambridge University’s Wildlife Conservation Research Unit – a zoological unit that had studied Cecile in Zimbabwe (www.wildcru.org).

No doubt change occurs when the average Jane’s or Joe’s voice is heard. But can change be affected by people who weigh in via their computer, tablet or phone? There is also no denying on-line activism helps to increase the speed, reach and effectiveness of activist-related communication as well as mobilizing people’s efforts. The hope is that when people join groups and engage in discussion they are at the first stage of involvement. Progressively, it is hoped that they will begin signing petitions online and graduating to offline contact and deepening their level of personal involvement.

My biggest beef on social activism? It is often short-lived and then people move on to the latest flavor of the month. “Kony 2012” and “Bring Home Our Girls” are two issues that skyrocketed to fame on the Internet and then just as quickly people lost interest and moved on.  The U.S Civil Rights Movement, the right to have an abortion or legalizing Gay Marriages would never have become a reality in some countries if these social movements had relied solely on Social Media. Activism requires direct vigorous action

The future becomes even more friendly-social media predictions for 2013


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New Year’s has always been a time for reflection and looking forward to what will be. Many of us (almost 40%) plan on improving, progressing and bettering ourselves personally as well as professionally. It is with this in mind that I sit down to write my first blog of 2013.

Professional Growth

In reflection, 2012 was my year of professional growth. I stopped talking about Social Media and started walking the walk with my  own marketing blog. I also committed to being more active on Twitter and LinkedIn and sharing my professional insights and observations. And I created my Pinterest page.

2013 Predictions and Prophecies

Many of my fellow marketing bloggers have also wasted no time wading into the marketing prognostication pool for 2013.  It seems we all agree 2013 will be exciting and subject to rapid change. Perhaps the key takeaway? The consumer will continue to stay in control of the mediums and how they interact with the messaging,

Here are some other interesting trends to take note for the coming year:

• Mobile marketing has finally come of age and maturity due to smartphones and the mobile internet. It will no longer be
considered an after thought in marketing campaigns and tactics.

• There is no much more to social media life than Facebook, LinkedIn and Twitter.  To reach your customer/audience, an increased
focus will be paid to Google+ and to more non-traditional social channels like SlideShare, Pinterest, Flickr/Picasa/Instagram
and discussion forums and question areas.

• Companies are recognizing and embracing the power of retail time marketing content to build deeper relationships with
customers and increase sales. Newsjacking will be key to being found on-line and delivering the appropriate message.

•  Companies will convert consumers into friends and friends into customers by building their web presence. Once they receive
permission and validation these companies will then develop the appropriate tactics to maximize that dialogue.

• Companies with large brand footprints such as Nike and Coca-Cola are bringing their social media and content marketing
activities in-house as opposed to leaving it to their digital agencies to handle. In doing so, they are now able to build a more intimate relationship with their social community and produce the editorial content they would like to tell.

• Integrated social marketing gains further momentum and the use of e-mail continues to remain strong but there will be an increased  focus personalization and real time communication. As an example, you now receive location-based phone texts and  e-mails as you walk by a retail location with a special offer. The opportunity is personalized and the message delivery is timely.

• Some new application or platform will come along to energize the marketplace.  It may be just like Pinterest or Instagram. At one point, few people knew of these applications, and then suddenly, everyone was using it.

What are your predictions for 2013?