New Year’s has always been a time for reflection and looking forward to what will be. Many of us (almost 40%) plan on improving, progressing and bettering ourselves personally as well as professionally. It is with this in mind that I sit down to write my first blog of 2013.
In reflection, 2012 was my year of professional growth. I stopped talking about Social Media and started walking the walk with my own marketing blog. I also committed to being more active on Twitter and LinkedIn and sharing my professional insights and observations. And I created my Pinterest page.
2013 Predictions and Prophecies
Many of my fellow marketing bloggers have also wasted no time wading into the marketing prognostication pool for 2013. It seems we all agree 2013 will be exciting and subject to rapid change. Perhaps the key takeaway? The consumer will continue to stay in control of the mediums and how they interact with the messaging,
Here are some other interesting trends to take note for the coming year:
• Mobile marketing has finally come of age and maturity due to smartphones and the mobile internet. It will no longer be
considered an after thought in marketing campaigns and tactics.
• There is no much more to social media life than Facebook, LinkedIn and Twitter. To reach your customer/audience, an increased
focus will be paid to Google+ and to more non-traditional social channels like SlideShare, Pinterest, Flickr/Picasa/Instagram
and discussion forums and question areas.
• Companies are recognizing and embracing the power of retail time marketing content to build deeper relationships with
customers and increase sales. Newsjacking will be key to being found on-line and delivering the appropriate message.
• Companies will convert consumers into friends and friends into customers by building their web presence. Once they receive
permission and validation these companies will then develop the appropriate tactics to maximize that dialogue.
• Companies with large brand footprints such as Nike and Coca-Cola are bringing their social media and content marketing
activities in-house as opposed to leaving it to their digital agencies to handle. In doing so, they are now able to build a more intimate relationship with their social community and produce the editorial content they would like to tell.
• Integrated social marketing gains further momentum and the use of e-mail continues to remain strong but there will be an increased focus personalization and real time communication. As an example, you now receive location-based phone texts and e-mails as you walk by a retail location with a special offer. The opportunity is personalized and the message delivery is timely.
• Some new application or platform will come along to energize the marketplace. It may be just like Pinterest or Instagram. At one point, few people knew of these applications, and then suddenly, everyone was using it.
What are your predictions for 2013?