Move over cute and cuddly Coca-Cola Polar Bears. Santa Claus you can now take Christmas holidays. Cartier has launched another strikingly beautiful ” L’Odysée de Cartier” TV ad once again using Jaguars to get consumers into the spirit of shopping and giving.
The first Cartier ” L’ Odysée film” launched just into time for Valentines 2012. Cartier’s advertising agency Paris-Based Marcel Worldwide (part of the Publicis Groupe Network) created the first cinema epic to fete the company’s 165 year history, values and inspiration and artistic scope. It went viral and has since earned over 16 million views on You Tube alone.
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In this most recent instalment, 2 Jaguar cubs play hide and seek in a snow-laden forest of Fir trees filled with discoveries and precious gifts from where else? – Cartier Jewellers. Although the gifts are definitely out of my snack bracket, the ad is visual stunning using CGI technology and film to showcase Cartier’s baubles. This is certainly not your average brand sell.
I think this is the most artistic and beautiful uses of product placement I have seen. What do you think of the commercial?