Check out the most common social media mistakes made by B2B Marketers in this webinar from Marketing Sherpa and how to avoid them.
Oddly enough, the #1 mistake is considering the Chief Financial Officer as the enemy when requesting more marketing dollars to deploy social media initiatives. This can often lead to a disconnect between the Marketer and CFO because the metrics presented with social media can be considered “fluffy”. Remember, the CFO’s role is to focus on results so be ready to correlate how those conversations have a positive and measurable impact on the bottom line.”
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